If you know how to tap into the mood of a major festive moment, be it winter holidays, cultural celebrations, or even sporting events, you’re set as a creator. These occasions already have people primed to spend, share, and celebrate, so all you have to do is turn that emotional energy into sales.
This works for every niche, as you can learn from major creators who have already mastered this strategy. Take MrBeast as an example. His Thanksgiving and Christmas giveaways create viral buzz that doubles as brand fuel. We also have creators like Emma Chamberlain, with her “Holiday Gift Guides” series (e.g., “Gifts for the Homebody,” “Gifts for the Coffee Lover”). This makes the recommendations feel personal and authentic.
The good news is that you don’t have to be a major creator to tap into this niche. If you’re ready to make your holiday sale debut, we’re here to spill the tea on how creators make the magic happen.
Emotion and Urgency Go Well Together
Big creators are masters of storytelling. This is how they get engagement and convince people to buy their products. Each product comes with an emotionally-charged narrative that fits the occasion.
During the holidays, people seek a sense of belonging, nostalgia, joy, or generosity. Creators tap into this desire by wrapping their offer in a story, whether it’s a heartfelt campaign about family connection or a funny reel about holiday chaos.
It’s less about “buy this delicious chocolate” and more “here are some funny and exciting chocolaty Halloween gifts your friends and family will love.” By tying the chocolate to a holiday where everyone gets to enjoy a treat, they’ve already won your heart and opened your wallet.
Add to this the urgency of holidays (there’s only one Halloween in a year, right?) and the promise of exclusivity, and you’re offer will be a hit.
Personalization is Important
Why do people follow your account? Because you offer a unique blend of entertainment and authenticity. This is your leverage in sales.
Focus on creating products that fit your brand and are relevant to your audience. If, let’s say, you live in Canada and most of your followers are locals, there’s no reason to release merch for the American Thanksgiving; wait for the Canadian one.
On the other hand, if you are Southeast Asian and have a predominantly Asian following, you should ride the Lunar New Year wave. In short, focus on what feels authentic to you and your audience. You don’t have to hit every holiday in the world.
Make Gifting Effortless
Shopping for someone can be a hassle even when you know the person. Now imagine having to buy a Christmas gift for a colleague you barely see in the office; it’s not easy!
Add to this the holiday rush when everyone is looking for a present and the lack of time to do proper research, and you have the perfect opportunity to boost your sales: gift recommendations.
Show your followers you understand their pain and come up with interesting gift guides, ideas for XYZ, original messages to put on cards, gift wrapping tips, and more. You can create digital products around this idea or subtly plug sponsored products into your educational videos or articles.
Wrap Up
Don’t be afraid to tap into the magic of festive moments! Just make sure you provide value with your content, and your followers will love your recommendations.
Source: Badie Hub
