Interestingly, 97% of people get to know about a company that operates locally through the Internet rather than other sources. For accountants, this means that a Google My Business (GMB) listing if well optimized can bring much traffic and more clients.
Google My Business is an effective and free-to-use platform that allows one to control the presence of a business in Google Search and Google Maps. Here in this blog, we will be revealing effective strategies that can help you improve your GMB listing.
By following these tips, you will not only increase your practice’s prominence but will also get insights on how to properly and tactically invest to buy Google reviews and increase your visibility online.
10 Google My Business Hacks For You To Stand Out As An Accountant
Now, it’s time to look at the top 10 hacks for your Google My Business Listing that will help you stand out online:
- Claim And Verify Your Listing
Start by claiming and verifying your Google My Business (GMB) listing. For that, go to the GMB website and sign in with your Google account. Follow the given prompts to add your business.
Then Google will send you a verification code by mail or phone. Enter this code to complete the process.
When you verify your listing, it helps you build trust with potential clients. Also, it makes sure that your accounting business appears in local searches and Google Maps.
- Optimize Your Business Information
To make sure that your clients can find you easily, it is important to provide accurate business details including name, address, and contact details.
As an accountant choose the right categories and add relevant attributes like “Certified Public Accountant” to attract your ideal clients. Keep your business hours updated including special hours for holiday or tax season.
This will help your potential clients reach you when needed. Optimizing your business information makes it convenient for clients to reach you.
- Add High-Quality Photos
Add high-quality photos of your office interiors, team members, and client interactions. It will give your potential clients a peek into your practice.
When you show them your workspace and staff, it personalizes your accounting business and helps you build trust. With engaging visuals, you can make your listing more appealing and increase client interest.
Choose photos that convey professionalism and create a welcoming atmosphere that makes your accounting practice stand out in local searches.
- Encourage And Manage Reviews
Encourage your satisfied clients to leave positive reviews. You can ask them directly or send them a follow-up e-mail after project completion. Make it easy for them to leave reviews by providing a direct link to your review page.
Respond to all reviews including both positive and negative, professionally to show you value client feedback and are committed to improvement.
You can use tools like review management software to monitor and manage your reviews efficiently.
- Post Regular Updates And Offers
Regularly post engaging content to keep your listing active. Post engaging content like tax tips, office news, or special offers. Aim to post at least once a week to maintain visibility and client engagement.
Frequent updates signal to Google that your business is active. It helps to boost your local SEO. Also, these posts keep clients informed and interested which increases your chances of attracting new clients.
It also helps you reinforce your expertise and relevance in the accounting field.
- Utilize Google My Business Insights
You can access Google My Business Insights by signing into your GMB account and navigating to the “insights” section. These insights provide you with data on how customers find your listings, their actions, and other engagement metrics.
This data is very valuable for you to understand your clients’ behavior with popular search queries and peak interaction times. Track your performance trends to identify what’s working.
Adjust your strategies accordingly to improve your visibility and client engagement.
- Create A Compelling Business Description
Write a clear and engaging business description for your GMB profile. Include keywords that your potential clients might use to search for accounting services.
Highlight your unique selling points in your description to differentiate your practice from your competitors. Make sure that your description is concise, informative, and reflects your accounting firm’s personality.
A good description will improve your search visibility and help your potential clients understand why they should choose your services.
- Add A Booking Feature
Integrate a booking feature in your Google My Business listing. It will help you streamline appointment scheduling. It will make it easier for your clients to book consultations with you directly from your listing.
This attracts more clients and reduces administrative work. To set this up, go to your GMB dashboard, select “Bookings”, and choose a booking provider compatible with GMB.
Follow the prompts to link your booking system to your listing. Make sure that it’s properly configured to handle appointments and client inquiries.
- Use Q&A Section Wisely
Proactively add and answer common questions in the Q&A section of your Google My Business listing. It is your chance to provide valuable information about your accounting services and address common client concerns.
It reduces repetitive inquiries by quickly providing answers to the common queries of your potential clients. Monitor your Q&A section regularly for new questions from clients.
Be prompt in your responses to make sure that accurate and helpful information is available for your clients.
- Optimize For Voice Search
Voice search is rapidly growing, with many people using voice assistants to find local businesses. This trend impacts how your GMB listing should be optimized.
Use natural, conversational language in your business description and Q&A section to align with how people speak when using voice search.
Include answers to common questions and ensure your listing contains clear, concise information. This approach helps improve your visibility in voice search results and attracts more potential clients.
Conclusion: Make The Most Of Your GMB Profile With These Hacks!
It’s time to start using these hacks and make the most of your Google My Business profile for your accounting business. In case you have any confusion or need additional assistance, utilize Buyreviewz; they are always there to help.
