Content creators wield a lot of power when it comes to influencing their audience. And creators that focus on investments and finance need to be especially careful with what they discuss, and how they discuss it. After all, creators don’t want to tout investment strategies that are too complex or risky to an audience of investing newbies.
If you’re a content creator, should you cover topics like Forex (foreign exchange) and CFDS (Contracts for Difference)? Read this guide to understand your options.
Is Your Audience Ready?
It’s always wise to consider your audience before introducing any new content. You want to be sure that you’re meeting the needs and experience levels of your audience with the financial tips and details you share. For instance, followers who are not seasoned traders may overextend themselves if they’re seduced by the potential of big gains. Instead, you might want to stick with simpler topics, like budgeting and conservative approaches to investing.
On the other hand, if your audience consists of active traders, talking about CFDs and Forex may make a lot of sense. In either case, be mindful of how you present content. Know that what you post will be associated with your brand, so plan on being clear, honest, and comprehensive. And be sure to suggest a reputable broker for Forex trading.
Consider Ethical Concerns
CFDs aren’t always the gateway to monetary gains that people expect. The potential to lose money can be significant. Yes, leverage can make gains stronger, but it can make a big dent into your initial investment, as well. Plus, there are commission charges, holding costs, and risks of account close-outs that can be problematic with CFDs.
If your audience is seeking long-term financial strategies, posting content about Forex and CFDs could present an ethical concern. You don’t want to promote ideas that could backfire tremendously. And you won’t want to share Forex content that could land you in regulatory trouble. Many countries regulate how Forex or CFD brokers can be marketed. Further, if one of your followers clicks a link to a broker or other resource, there’s no guarantee it will be profitable. If that follower loses a lot of money, that could reflect poorly on your brand. Weigh the risks and know the regulations before posting Forex and CFD content.
Know the Products Well
Maybe you determine that content related to Forex and CFDs is a fit for your brand. If that’s the case, make sure you know everything you can about the products you’re sharing. It’s better to invest time in this effort than to make assumptions that products are effective.
Look at guides, platform demonstrations, and other features in a given product. Understand the risks before posting about products. And make sure you can explain their functionality in simple terms. You want your audience to be well-informed before they click a link.
Be Careful with Your Content
Posting content about Forex and CFDs can improve your brand’s presence and engage your audience. Make sure you’ve evaluated the potential risks and determined whether the content meets your audience’s needs. Be transparent with everything you post and make sure you’ve fully assessed any products to which you provide links.
Source: Baddiehub
